Privacy Policy
At SATO London, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or purchase from us.
WHO WE ARE
SATO London is a contemporary women's fashion brand based in the United Kingdom. We design and sell premium clothing pieces through our website sato.london.
Data Controller:
SATO London
15A Cambridge Road
London, E11 2PL
United Kingdom
Email: hello@sato.london
We are responsible for your personal data and comply with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.
WHAT INFORMATION WE COLLECT
Information You Provide to Us
When you create an account or place an order:
Name and contact details (email address, phone number)
Billing and delivery addresses
Payment information (processed securely by our payment provider)
Order history and preferences
When you contact us:
Your name, email address, and any information you include in your message
Correspondence history with our customer care team
When you sign up for marketing:
Email address
Communication preferences
Information We Collect Automatically
When you visit our website:
Browser type and version
Device information (type, operating system)
IP address and approximate location
Pages you visit and time spent on our site
Referring website or source
Cookies and similar tracking technologies (see our Cookie Policy for details)
Information from Third Parties
Social media advertising:
If you interact with our ads on Facebook or Instagram, we may receive anonymized data about ad performance
We do not receive your personal social media profile information unless you choose to contact us through these platforms
HOW WE USE YOUR INFORMATION
We use your personal data for the following purposes:
To Process Your Orders
Fulfill your pre-order and deliver your pieces
Process payments securely
Send order confirmations and shipping updates
Handle returns, exchanges, and refunds
Communicate about your order status
Legal basis: Performance of a contract (your purchase)
To Provide Customer Support
Respond to your questions and requests
Resolve issues with orders or deliveries
Provide product care advice
Legal basis: Performance of a contract and legitimate business interests
To Improve Our Service
Analyze website usage and customer behavior
Improve our website functionality and user experience
Develop new products and services
Conduct market research
Legal basis: Legitimate business interests
For Marketing (With Your Consent)
Send you email newsletters about new collections and offers
Show you relevant advertisements on social media and other websites
Personalize your shopping experience
Legal basis: Your consent (you can withdraw this at any time)
For Legal Compliance
Comply with legal obligations (tax, accounting, fraud prevention)
Protect our rights and prevent misuse of our services
Respond to legal requests from authorities
Legal basis: Legal obligation and legitimate business interests
HOW WE SHARE YOUR INFORMATION
We do not sell your personal data. We only share your information with trusted third parties who help us operate our business:
Service Providers
Payment Processing:
We use secure payment processors to handle transactions. Your payment card details are never stored on our servers. Payment information is encrypted and processed directly by our payment provider in compliance with PCI-DSS standards.
Shipping & Fulfillment:
Royal Mail and our fulfillment partners receive your name and delivery address to ship your order.
Email Communications:
Our email service provider processes your email address to send order confirmations, shipping updates, and marketing emails (if you've opted in).
Website Hosting & Technology:
Our website hosting, security, and analytics providers may process technical data about your visit.
Advertising & Analytics
Google Analytics:
We use Google Analytics to understand how visitors use our site. Google collects anonymized data about your browsing behavior.
Google Ads:
We use Google Ads for advertising. Google may use cookies to show you relevant ads across the web.
Facebook Pixel:
We use Facebook Pixel to measure ad effectiveness and show you relevant ads on Facebook and Instagram.
You can learn more about how these services use your data:
Google Privacy Policy: policies.google.com/privacy
Facebook Privacy Policy: facebook.com/privacy/policy
Legal Requirements
We may disclose your information if required by law, court order, or government authority, or to protect our legal rights and prevent fraud.
INTERNATIONAL DATA TRANSFERS
Your data is primarily stored and processed in the United Kingdom. Some of our service providers (such as Google and Facebook) may process data outside the UK/EU.
When we transfer data internationally, we ensure appropriate safeguards are in place, such as:
Standard Contractual Clauses approved by the UK Information Commissioner's Office
Adequacy decisions recognizing equivalent data protection standards
Service providers certified under recognized data protection frameworks
HOW LONG WE KEEP YOUR DATA
We retain your personal data only as long as necessary for the purposes outlined in this policy:
Order & Account Information: 7 years (for tax and accounting purposes)
Marketing Data: Until you unsubscribe or withdraw consent
Website Analytics: Up to 26 months (Google Analytics default)
Customer Service Records: 3 years after your last interaction
Cookie Data: See our Cookie Policy for specific durations
After these periods, we securely delete or anonymize your data.
YOUR RIGHTS
Under UK GDPR, you have the following rights regarding your personal data:
Right to Access
Request a copy of the personal data we hold about you.
Right to Rectification
Ask us to correct inaccurate or incomplete information.
Right to Erasure
Request deletion of your personal data (subject to legal obligations).
Right to Restrict Processing
Ask us to temporarily limit how we use your data.
Right to Data Portability
Receive your data in a structured, machine-readable format.
Right to Object
Object to processing based on legitimate interests, including marketing.
Right to Withdraw Consent
Withdraw consent for marketing emails or cookies at any time (this doesn't affect processing based on other legal grounds).
Right to Complain
Lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk
How to Exercise Your Rights
To exercise any of these rights, email us at hello@sato.london. We'll respond within one month.
Unsubscribe from marketing: Click "unsubscribe" in any marketing email or email hello@sato.london.
DATA SECURITY
We take your data security seriously and implement appropriate technical and organizational measures:
SSL/TLS encryption for data transmission
Secure servers with restricted access
Regular security audits and updates
Staff training on data protection
Secure payment processing (PCI-DSS compliant)
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
COOKIES
We use cookies and similar technologies to enhance your experience on our website. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.
CHILDREN'S PRIVACY
Our website and services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe we've inadvertently collected data from a child, please contact us immediately at hello@sato.london.
THIRD-PARTY WEBSITES
Our website may contain links to third-party websites (such as social media platforms or payment providers). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing your information.
CHANGES TO THIS POLICY
We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised date. Significant changes will be communicated via email or a prominent notice on our website.
Last updated: February 2026
CONTACT US
If you have questions about this Privacy Policy or how we handle your data, please contact us:
Email: hello@sato.london
Hours: Monday – Friday, 9am – 5pm GMT (excluding bank holidays)
For data protection matters, you can also contact the UK Information Commissioner's Office:
Website: ico.org.uk
Helpline: 0303 123 1113